![]() Refer to competitors’ work to add to your creativity. Consider this as you work on your own logo. ![]() ![]() ![]() 3D logos also allow brands with flexible identities the freedom to morph and transform them into different mediums. That’s why so many tech companies adopt 3D logo designs: The intricacies suggest there’s more to what they do than meets the eye. “3D logos work with companies that are highly complex, that need more than a shape to tell their story.” “You have to be careful because 3D logos come with a tone,” says designer Ashley Lippard. But first, think about the tone you want your logo to evoke. If you need more inspiration on how to set your company logo apart, try it out in 3D. Just look at how Agi Amri‘s realistic, hand-rendered cocoa beans perfectly match the artisanal quality of the brand.A unique logo is tough to come by - and even harder to create. The arts-and-crafts nature of a hand-drawn 3D logo can also signal to consumers that the product is artisanal or owned by a small business-large enterprises tend towards more polished and digitally rendered logos, so hand-drawn logos can be a great fit for SMBs. Yakaona uses a variation on perspective and overlap to create depth to her 3D logo design: some flowers sit behind the banner and some sit in front. But although this style of design has endless qualities, hand-drawn 3D logo design has a warmth that digital work often lacks-sometimes all you need is the humble pencil to create dynamic three-dimensional designs.Ī detailed and realistic drawing style, often coupled with a proper use of perspective, can create just as much depth as a digitally rendered 3D logo. When we think of 3D logos we envision slick digital design, often on Adobe Illustrator. How strong or soft your lighting should be depends on the brand, but you can see some varying degrees in the 3D logo examples below.īy Big Spoon Designs Create depth in a hand-drawn logos. WAO’s design by ultrastjarna uses detailed shading and highlights to give the optics of light catching the metallic design at different angles. Whether it’s adding a simple shadow to give the illusion of hovering or adding highlights to suggest depth, these effects are the bread and butter of 3D design. A clever blend of these three elements can take a flat image into the third dimension. ![]() The first port of call when considering 3D logos is how shadows, gradients and highlights create depth. Use shadows, gradients and highlights to create depth In this article we’ll take you through the various elements that make up a great 3D logo and share some of our favorite 3D logo examples to inspire you along the way. On the bright side, you can avoid all these issues through smart and slick design, and that’s precisely what we talk about below. Because of the intricate detail that goes into the optical illusion, sometimes it can be difficult to translate a 3D logo onto marketing materials, like embroidering your logo onto a cap. So why doesn’t everyone have a 3D logo? Despite the advantages, there are plenty of drawbacks as well. Compared to more traditional 2D logos, 3D logo design stands out and is easier to remember, not to mention it’s a great starting point for animation. What better way than for your logo to literally jump off the page? 3D logos add an extra “dimension” for getting noticed and they work extremely well on platforms such as television and online. A great logo should catch your eye, illustrate your brand story and be memorable. ![]()
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